Rebranding.
Drag King España is a platform for the diffusion and meeting of Drag King art in Spain. Laboratories, events and dissemination through physical and digital platforms.
They wanted to remake their visual identity in order to be fresher and colourful, keeping the crown as their iconic element.
Te result is a non geometrical crown with lines that deviate from the canonical form with vibrant colours.
The typography explores both curved and edged shapes that makes reference to feminity and masculinity respectively.
The subtitle font is slim and wide in order to contrast the wide and tall one of the main name.
Initial logo:
Result:
The logo was presented in the cultural section of El Corte Inglés, located Callao, Madrid during the recording of the first episode of the Drag King podcast.
